As I was reading up on press releases and the definition. I realized how retarded they were. (pardon my political incorrectness) But seriously, basically the CEO of some big firm calls up or faxes the editor of a newspaper some big story about his company, and the newspaper hops right on it. (the story, not his..., well both actually) Here is a story from the Baltimore Sun that I feel was definitely influenced by a press release.
Stock is up! Oh my! Seriously this stuff may be interesting to the "hoity toity" folks in Ruxton, but this isn't news to us common folk. I came to the conclusion that this was influenced by a press release because of how stocks have been down so much lately, and I'm sure as soon Wells Fargo Incorporated's stock went up 13 percent they sent a fax right over. Just isn't something that a normal reporter would really go out looking to do a story on.
Original reporting is way more bad ass. Let's go out and find something to report about ourselves. It isn't a copout like writing a press release. I found a story on the Baltimore Sun about a girl being grazed by a bullet, not exactly a great story, but at least it showed initiative and original reporting.
People being shot, wicked hardcore; stock market, weak as shit